By definition VOC is a process in which we try to understand your customer needs & problems to find new ideas and concepts. These will “push” your company’s growth and sustain its overall financial performance.

In a few words, finding your VOC will help you to:
- Develop new products and have an optimum product mix (portfolio)
- Have the most adapted “marketing/sales” strategies to target your specific markets.
- Provide adequate pricing

Not only must there be a “cross-functional” integration of your marketing, R&D, production and financial teams but you must strive to become a “learning organization”.

Now you might ask; “Sure, we would love to learn from our customers but as a small entrepreneurial organization we really don’t have the resources (financial and/or people) to be able to do it”.

@ DragonGate we help our clients/partners to look for the “common value” within your company and customers. By bridging the “gap” between shoppers/customers, retailers, distributors and agents in diverse international markets, we will be able to connect “management” to relevant market insights that will make the decision making process so much more relevant and effective.